
Situational Awareness Matters!
We are committed to expanding your knowledge...
How do we do that? By teaching people about situational awareness. By equipping them with the knowledge and skills they need. Our goal is to help them make better decisions under pressure, prevent accidents, and improve overall safety.
We deliver engaging keynote presentations and interactive workshops, and we offer online educational content. Everything is designed to help individuals and teams enhance their cognitive abilities, strengthen communication, and develop critical thinking skills. These are essential for working safely in dynamic and high-risk environments.
At Situational Awareness Matters!, we believe that awareness is the foundation of safety. Our mission is to equip people with the tools they need to recognize (and respond to) hazards before problems arise.
Because when it comes to safety, situational awareness truly makes a difference.

SA Matters! was founded in 2008 by Dr. Richard Gasaway, a leading expert in situational awareness and high-pressure decision-making.
Situational Awareness Matters! is built on years of research, real-world experience, and a passion for saving lives. Through training, consulting, and resources, we help first responders, safety professionals, and organizations across various industries recognize and respond to hazardous situations.

How your brain works in high-risk situations
Your brain helps you navigate your work safely and efficiently every day, yet it still has many limitations. That’s why we don’t focus on teaching procedures, but rather on the human side of working in high-risk environments. Our training is grounded in neuroscience, presented in clear language, and illustrated with practical examples.
We help you understand how stress affects your brain and how it influences decision-making under pressure. Our focus on cognitive science enables you and your team to recognize your own limitations and improve performance in high-stress situations.
Delivered with passion by our experts

Richard B. Gasaway
PhD, CSP, MBA, EFO, CFO, CVP
President, Situational Awareness Matters!
Principal Consultant

Bart van Leeuwen
Certified Master instructor
Owner, SA Training EMEA
Emergency services, Industry, Business Continuity and IT-infrastructure & development
We offer the following:
Our keynotes, workshops, training sessions, and incident evaluations are always tailored to your organization. Designed to address your specific challenges, with relevant examples and clear language, ensuring your team can connect the insights to their daily work.